Lang lobby renovation and branding

I was tasked with designing a lobby signage and environmental design system that would reflect the unique character of the student body at Eugene Lang College of Liberal Arts while also connecting the college to the larger university of The New School. I developed a typographic system based on Peter B'lock's Neue Irma and placed it in an environment of overlapping stripes representing the interdisciplinary nature of academics at Lang. The text throughout was drawn from book titles selected by the students for the new Millimeter Reading Room, for which I also designed signage and distraction markings for the new space.

This project spanned eight months of shifting scope, collaboration and negotiation with internal partners, various stakeholders, and the university buildings department. I developed exterior signage for the courtyard, a graphic wrap for the elevator banks and security desk, signage and distraction markers for the newly-constructed reading room, and a complete environmental graphic system for the new cafe. Upon completion, students, faculty, marketing and communication, and the dean's office were satisfied that their voices had been heard and that they had a say in their primary social/community space.