Open Campus Identity and Launch Materials
I oversee all aspects of design development and production for Open Campus. I was the lead designer for the The New School's continuing education rebrand as Open Campus. To better represent its varied offerings, I developed a new logo and identity system that related to the established university brand but was instantly distinct from the university degree programs. I designed a variable logo and identity system that plays with a customization of the Thin cut of The New School's bespoke typeface Neue, created by Peter Bil'ak. Art Director: Ed Pusz; Animation: Ian Foster and Rebecca Sherman
I redesigned existing continuing education catalog for Open Campus. To introduce the new brand, I created a new format with wider, more expansive pages; featured photography prominently and in an expressive manner; and set the course listings in Parsons red for a lighter, more vibrant page. The catalog and brand has continued to evolve over subsequent years, taking on a cleaner, more professional voice.