Skin In Treatment: Medical Skincare Brand Identity

Skin In Treatment: Medical Skincare Brand identity

I developed a complete brand identity and packaging system for a specialized skincare line serving cancer patients during treatment. The visual approach balanced pharmaceutical credibility with gentle, approachable aesthetics—using clean typography and botanical elements to communicate both efficacy and care for this sensitive consumer segment.

PROJECT NOTES:

Sensitive market positioning — Creating trustworthy visual language for vulnerable consumer demographic
Medical-grade design standards — Balancing pharmaceutical credibility with accessible, non-clinical aesthetics
Scalable packaging system — Developing flexible label architecture for multiple product formats
Botanical visual strategy — Incorporating natural elements to soften clinical associations while maintaining professional credibility

Skin In Treatment: Medical Skincare Brand identity

PROJECT NOTES:

Sensitive market positioning — Creating trustworthy visual language for vulnerable consumer demographic

Medical-grade design standards — Balancing pharmaceutical credibility with accessible, non-clinical aesthetics

Scalable packaging system — Developing flexible label architecture for multiple product formats

Botanical visual strategy — Incorporating natural elements to soften clinical associations while maintaining professional credibility