Eugene Lang College Lobby Renovation: Immersive Environmental Design
I designed a comprehensive immersive environmental graphic system for Eugene Lang College's lobby renovation—creating total coverage custom wallpaper and signage that transformed the primary student community space. I led design development and presented concepts directly to students, faculty, administration, cafe operator, and facilities teams throughout the eight-month process.
The design challenge involved creating visual identity that honored Lang's distinctive liberal arts character while maintaining connection to The New School's broader brand architecture. I developed a typographic system based on Neue Irma, integrated with overlapping stripe patterns representing interdisciplinary academics, and incorporated student-selected book titles from the new Millimeter Reading Room throughout the immersive environmental graphics.
PROJECT NOTES:
Immersive environmental design — Creating total visual transformation through comprehensive wallpaper system and integrated signage across multiple spaces
Direct stakeholder presentation — Leading design presentations and incorporating feedback from diverse constituencies while maintaining design integrity
Complete spatial transformation — Coordinating exterior courtyard signage, elevator bank graphics, security desk treatments, reading room wayfinding, and café branding as unified system
Community-responsive design — Balancing institutional brand requirements with authentic representation of student and faculty voices