Printed Academic Recruitment Materials for The New School

I designed comprehensive recruitment materials for two distinct colleges within The New School system—developing targeted approaches for Parsons AAS degree programs and Eugene Lang College of Liberal Arts. Both projects required deep collaboration across strategy, editorial, and project management teams to effectively communicate each school's unique value proposition to prospective students.

 

Student profile pages require the reader to turn the page vertically to disrupt the expected progression of the book.

PROJECT NOTES

  • Audience-specific design strategy — Developing distinct visual approaches that reflected the creative focus of Parsons versus the liberal arts emphasis of Eugene Lang

  • Cross-departmental collaboration — Coordinating with admissions, strategy, editorial, and project management throughout production

  • Research-informed design — Integrating market research and recruitment data into design decisions

  • Recognized excellence — Eugene Lang viewbook identified as standout success among 14 recruitment publications in the 2018-19 cycle