Open Campus Identity and Launch Materials, Lead designer
As Senior Strategic Designer, I oversee all aspects of design development and production for Open Campus. I was the lead designer for the The New School's continuing education rebrand as Open Campus. To better represent its varied offerings, I was developed a new logo and identity system that related to the established university brand but was instantly distinct from the university degree programs. I designed a variable logo and identity system that hinges on a customization of the Thin cut of The New School's bespoke typeface Neue, created by Peter Bil'ak. Art Director: Ed Pusz; Animation: Ian Foster and Rebecca Sherman
Inaugural course catalog under the new Open Campus branding strategy
Inaugural course catalog for continuing education offerings from Open Campus. To introduce the new brand, I created a new format with wider, more expansive pages; featured photography prominently and in an expressive manner; and set the course listings in Parsons red for a lighter, more vibrant page.
MTA campaign spring 2017
I lead the design team for this campaign, working with the continuing education director of marketing, to develop a campaign language based on the work I had done establishing the new Open Campus brand. Art Director: Ed Pusz; Editorial: Leslie Goldman; Additional Design: Frances Pharr